In more recent times the power of media has been recognized and wielded in very effective marketing campaigns for many products and services. When a movie like “”Avatar” comes out, it is accompanied by a mass marketing plan that includes products in places like McDonalds, and action figures for children, clothes, items in cereal boxes, and the list goes on. These actions are coordinated because it is understood that there is power in a managed, focused message. Can there be any doubt that many in the media have an agenda and attempt to shape the way certain segments of society view issues and other segments of society?
On March 4, 2012, for instance, ABC aired a program entitled “GCB.” This is
not the original title, which can not be repeated in this publication. The purpose
of this program could be nothing less than the demeaning of Christianity and the
blaspheming of the name of God. The Media Research Center reports that “In just
three episodes, the anything-
Read the lyrics to the top-
The Huff Post is an on-
When one is given a steady dose of a particular, slanted viewpoint coated in the implication that if you do not believe this then you are out of the mainstream, or are somehow to be marginalized, then it becomes easy for those who desire to be “mainstream” but who do not think critically, to be swayed in their thinking. The media is a powerful influence. Hopefully, people are realizing the attempt by the media to influence their thoughts. A Sacred Heart University Poll found “86.0% agreed (strongly or somewhat) that the news media attempts to influence public policies”3 It is time for people to wake up and realize the attack on the truth of God.
There can be no question but that television programs, music, magazines, influential newspapers, the internet, podcasts, and other media outlets are all sources that attempt to influence the way we view the world. If a famous actress wears a certain outfit or hairstyle, it may well become the fashion for millions of teenagers and adults alike in our country and around the world. Farah Fawcett certainly changed the way many young women wore their hair during the seventies. Millions of children often said “That’s the name of that tune,” simply because “Baretta” (Robert Blake) used that expression on a weekly television program. “Where’s the beef” is another expression that found it’s way into our culture simply because of a commercial.